In the centre of Martina Holá´s project The Dog´s Days lays the analysis of a lost dog case, which has recently been in the media spotlight. By this seemingly banal situation, the author pointed out the omnipresent risk of human tendency to fall for emotional illusions. Holá also speculates about various opinions on the event itself. By revealing this contradiction of perspectives, the author opens up questions about nature of the objective truth. At the same time, she searches for ideal construction of a metaphorical fable, which spreads as a present folk tale. A performing rescue fire brigade, an organised fall of rocks, an animated caricature of the main character in this story – the lost dog, all these are parts of mosaic of complex environment created in the space of gallery.
The hyperbole is achieved by exaggerating the elementary animation principles, simple performative etudes and deconstructing of film medium. Its aim is to highlight the subjectivity of creating representations of reality and the distortion of human perception.
For Martina Holá, the moving image is a medium, which is embedded in space-time. She focuses on both of its components, space and time. By repeating of simple choreographies and movements, she achieves shortcuts in film, which stimulate dreaminess, poetics and metaphors. Specific space is at the same time altered by the installation of smaller artefacts, which transform into the objects of archetypical nature in the directed context.
With media self-referencing, the viewer is getting inside of conceived space of a fictitious documentary, topic of which is on the border between an archive record of reality and almost absurd mockery.
Even though, the presence of formulas, algorithms and models is an important principle for the project, they do not play main role and they intentionally renounce their schematics and didactic sounding. On the contrary, they create subtly revealed frame of one specific fragment of reality and the viewer is getting just small doses, which are transformed into a poetic video essay.