The Rodina
What do performance and graphic design have in common? For example, testing communication, i.e. looking for ways to overcome cultural and social barriers, to persuade and surprise. The exhibition Always Avoid Discussions, Never Discuss by the collective The Family, formed by the tandem Tereza Rullerová and Vít Ruller, focuses on the intersections between artistic approaches and graphic design through the concept of performative design. This approach transcends the traditional boundaries of applied art and design as a technical discipline and opens up a space for dynamic, time-based communication with the audience. Performative design builds on the viewer's immediate experience, interaction and emotional engagement, thus transforming conventional ideas about the role of graphic design in artistic practice.
